At Willows your privacy is important to us. This Privacy Policy explains how Willows (“we,” “our,” or “us”) collects, uses, discloses, and protects your personal information when you use. our e-commerce platform, website, and related services (collectively, the “Services”). By accessing or using Willows, you agree to the terms outlined in this Privacy Policy.

Information We Collect

We collect different types of information to provide and improve our Services. This includes:

Personal Information

When you sign up, make a purchase, or interact with our platform, we may collect:

• Full Name

• Email Address

• Phone Number

• Shipping and Billing Address

• Payment Information (processed securely via third-party payment processors)

• Government-issued identification (for vendor verification)

• Business registration details (for vendors)

Non-Personal Information

We may also collect non-identifiable information such as:

• Browser type and version

• Device information

• IP address

• Cookies and tracking data

• Usage patterns on our website

Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance user experience, analyze traffic, and personalize content. You can control cookies through your browser settings.

How We Use Your Information

We use the collected information for various purposes, including:

• Processing transactions and delivering products/services

• Managing user accounts and vendor profiles

• Providing customer support

• Sending promotional emails, newsletters, and special offers (you can opt out anytime)

• Preventing fraud, ensuring security, and complying with legal obligations

• Analyzing and improving our platform’s functionality and user experience

3. How We Share Your Information

We do not sell your personal data. However, we may share information with:

3.1 Transactions Involving Third Parties

When you purchase from a third-party seller on Willows, we share necessary information (such as your name, contact details, and shipping address) with the seller to fulfill your order. Vendors are required to protect your data but may have their own privacy policies.

Third-Party Service Providers

We use third-party companies and individuals to help operate our platform, such as:

• Payment processors (e.g., mobile money services, banks)

• Shipping and logistics providers

• Marketing and advertising service providers

• Analytics and security firms

These providers access your information only to perform their functions and must protect it under confidentiality agreements.

Business Transfers

In case of a merger, acquisition, sale of assets, or restructuring, your data may be transferred to the new entity. We will notify you of any such change and provide you with options regarding your information.

Protection of Willows and Others

We may disclose your personal data to:

• Comply with legal obligations or respond to government requests

• Prevent fraud, security breaches, and other illegal activities

• Protect the rights, property, and safety of Willows, our users, or others

We may also exchange information with law enforcement, credit risk reduction services, and fraud prevention agencies.

Third-Party Advertisers and Links to Other Websites

Willows may display advertisements from third-party companies, and our platform may contain links to external websites.

Use of Third-Party Advertising Services

We use third-party advertising networks and partners to display personalized ads based on your browsing history and preferences. These advertisers may use cookies, tracking pixels, or similar technologies to collect information about your activity on our platform.

Links to Other Websites

Our website may contain links to third-party websites for your convenience. However, we are not responsible for their privacy practices.

We encourage you to review their privacy policies before providing personal information.

How We Protect Your Information

We take appropriate security measures to protect your personal data, including:

• Encryption of sensitive data

• Secure payment processing

• Access controls and authentication mechanisms

• Regular security audits and updates

Despite our efforts, no method of transmission over the internet is 100% secure. Please use strong passwords and protect your account information.

Your Rights and Choices

You have the following rights regarding your personal data:

Access and Correction

You can access, update, or correct your personal data by logging into your account or contacting us.

Data Deletion

You can request the deletion of your personal data, subject to legal and operational requirements.

Opt-Out of Marketing

You can unsubscribe from marketing emails by clicking the “unsubscribe” link in our emails or updating your preferences.

Cookie Preferences

You can manage cookie settings in your browser to disable tracking technologies.

Children’s Privacy

Willows is not intended for children under 18. We do not knowingly collect personal data from minors. If we discover that we have collected information from a minor, we will delete it immediately.

Data Retention

We retain your data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting an. updated version on our platform or sending an email. Your continued use of Willows after any changes means you accept the revised policy.

Contact Us

you have any questions about this Privacy Policy or your personal data, please contact us at:

Willows Uganda

Ntinda, Kampala Ug.

contact@willowsug.com

+256 746 197 664 / +256 741 274 540